Privacy Policy
Effective Date: June 9, 2025
This Privacy Policy explains how Deft Local ("we," "us," or "our") collects, uses, and protects information when you visit deftlocal.ai or use our services. We respect your privacy and are committed to being transparent about our data practices.
1. Information We Collect
Information you provide directly: Name, email address, phone number, business name, and any other details you submit via forms, audits, or direct contact.
Information collected automatically: IP address, browser type, device type, pages visited, time spent on pages, and referral source — collected via cookies and analytics tools.
Business information: When you run a free SEO audit, we collect your business name, website URL, and location to generate the audit report.
2. How We Use Your Information
- To deliver, improve, and personalise our services.
- To generate and send your free SEO audit report.
- To respond to inquiries and support requests.
- To send service-related communications and updates (you can opt out at any time).
- To analyse website usage and improve performance.
- To comply with legal obligations.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3. Cookies and Tracking
We use cookies and similar tracking technologies to operate our website, remember your preferences, and gather analytics. Types of cookies we use:
- Essential: Required for the site to function (authentication, security).
- Analytics: Help us understand how visitors use the site (Vercel Analytics, Speed Insights).
- Marketing: Used by third-party tools such as GoHighLevel chat widget to enable communication features.
You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
4. Third-Party Services
We use trusted third-party providers to operate our business. Each has its own privacy policy:
- Clerk — authentication and user management.
- Vercel — hosting and analytics.
- Resend — transactional email delivery.
- GoHighLevel — CRM and chat widget.
- Google APIs — local SEO audit data (Places, PageSpeed).
5. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Audit results are stored to allow you to reference them later. You may request deletion of your data at any time by contacting us.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data ("right to be forgotten").
- Opt out of marketing communications at any time.
- Data portability (receive your data in a structured format).
To exercise any of these rights, email us at hello@deftlocal.ai. We will respond within 30 days.
7. Security
We use industry-standard measures including HTTPS encryption, secure authentication, and access controls to protect your information. No method of transmission or storage is 100% secure; however, we take reasonable precautions to protect your data.
8. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us and we will delete it promptly.
9. Texas Privacy Rights
Texas residents may have additional rights under the Texas Data Privacy and Security Act (TDPSA). To submit a privacy request or appeal, contact us at the information below.
10. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the updated policy on this page with a new effective date. We encourage you to review this page periodically.
11. Contact Us
Questions, requests, or concerns about this Privacy Policy: